We at Carmichael Lynch understand that the holidays can be tough. That's why when we accidentally came across the remedy we needed to share it with our clients and friends.
Supplies sold out immediately, so we offered live advice from one of our spirit sources in Twitter.
Our discovery even got into the news.
When all you eat is brown, day in and day out, your life can become brown. After experiencing a bland, brown life, rediscovering the brightness will be an epic adventure.
This Brown Dog's Life is a web series and e-diary documenting Brownie, an average brown dog, as he finds his way back to brightness after a lifetime’s worth of brown.
To promote the series, we brought a world of brown to public spaces and created celebrity buzz around Brownie, much like a network might promote a TV series.
Finally a butter that shows some respect for the bread.
Butter slices with the size of your bread, ready to melt and enjoy.
No more knives.
No more fights with frozen butter.
Americans love online dating. Most active users even have profiles on multiple sites.
That's why to increase awareness of the Swedish brand Happy Socks, we created an online dating site for those lost and forgotten single odd socks. Because every sock deserves to be a happy sock.
Every time a match was shared on Instagram, users would receive one free sock for their next pair of Happy Socks.
We spread our message by placing odd, lonely socks around the city and on others dating sites.
To launch WetForce, a new suncare product from Shiseido, we decided to own the one day of the week that’s already dedicated to the sun, Sunday. We kicked off the WetForce launch via social with our Own Sunday campaign.
Every Sunday, we used social media to inspire fans to make the most of their Sunday. When they shared their sunny experiences with us, we gave them a chance to relive their Sunday any other day of the week with our Second Sunday contest. In addition to inspiring fans, we also helped them start their day out right by creating a feed of sunny, positive news from around the world.
The goal was to build an e-commerce site for TJmaxx.
TJmaxx is already synonymous with great deals, so we decided to build a site that enabled users to get something even better, steals. Every night, the most exclusive 100 deals were uploaded. Users would sync their phones with their computers to gain access and spot the deals.
To generate buzz around the site before going live, we invited bloggers and influencers to literally steal from our stores.
We used in-store real estate and other media to spread awareness of the new website.
Pencils of Promise is a nonprofit committed to spreading literacy to the world’s undereducated. We were asked to create a campaign that would make members of the literate world act as fundraisers.
We invited people to share Facebook posts with their friends that would be repopulated as nonsensical and illegible. In order to rebuild and read the original messages, friends had to buy them and we donated all proceeds to the cause.
To spread awareness about the campaign, we made everyday messaging – maps, signs, and even the newspaper – illegible to the literate.
Levi's Vintage has been reviving historic Levi's styles since 1890. They even recreate them with the very same shapes and original materials used.
To engage denim lovers, we decided to invite them be part of 501 history by wearing a piece of history.
We developed a micro camera, which allows Levi’s fans to capture the world as they walk through it, creating stories that will be added to the particular 501 style they are wearing.
Sharks are attracted to blood, the same way we're attracted to the thrill of danger.
So for the new season premiere of Shark Week, Discovery Channel, in collaboration with Red Cross, asks five cities to bleed to bring Shark Week to them.
The greater the amount of blood donated, the sooner the release date.
Every drop will bring them closer.
To drive traffic to the Hästens stores we decided to invite people to fulfill their desires to jump into a comfy bed through a window. Participants could then stay in the bed for 20 minute nap.
To reserve a spot, users had to tag themselves on our Facebook picture calendar that we posted every two weeks.
The window was more than a display, it was a chance to fulfill a dream – maybe even literally – and sleep in the most comfortable bed in the world.
Adobe partnered with Moleskine to showcase student work on one of their notebooks that was sent to the top creative agencies around the world.
Published January 2014.